The famous American finance website "24/7" Wall Street recently ranks 2012 years will disappear six big brands, including nokia topped the list. This paper says: "nokia already dead, shareholders basically anticipating being takeover."
But just what is worth mentioning, as small as in 2006, nokia in global telephone information mill still inside the undisputed hegemonic position. Annual net sales have historically record to 41.1 billion euros; The worldwide mobile terminal business has reached 36%, earnings per share expansion of 27% around.
However, just a few years later,
mlb shop, the previous cellular phone giant but suddenly on route out. An information indicated that: inside first quarter of this year, nokia global market share by 30.6% above the same period recently fell to 25%,
nfl store, and 14 year low. Nokia's business in gradually narrowing, and apple's net income exploiting increase substantially. Using the recently released data shows that, inside the latest quarter net profit soar 95% year-on-year, apple, and iPhone sales volume year-on-year increase of 113%.
Mobile giant nokia may be the former by apple beat? Nokia will withdraw with the Chinese market? Within the July 15 21:55 financial channel CCTV opponent "column is broadcast of your nokia will likely be torn down?" , red blue both parties is made available the wonderful hot debate.
Program recording the scene, in preaching about the current situation of your nokia now may be competitor beat? When the red faction from the debate, the initial nokia China guest senior vice chairman, [pan Pacific] management research center chairman liu the gold said such a view: "not nokia doesn't make sure to not think change, but opponents too strong, competitive pattern of mutation caused it."
But guests Frost&Sullivan China blue WangYuQuan President victims may appear to mystery. He thinks this is not too strong, but rivals nokia whenever the brilliant end up in market judgment error be a consequence of.
WangYuQuan said, DuoNian, stemming from long has elevated the world dominance belonging to the telephone market,
mac makeup, nokia's approach is beginning to find old: its technology aging, slow renewal rate appears to have been the point that is not going to dispute. To transform things around, nokia has long been endeavoring to change, including CEO, layoffs, peel both saiban r&d department, and Microsoft alliance, but a long way, did not view the turnaround.
Whether or not the brilliant became nokia today was the failure of one's ammunition,
mac makeup wholesale, or market competition intense cruel reality, nokia will face unfortunately a reality, now nokia should cease being yesteryear lacks someone can oppose the important MAC, facing market
"Blue NTA innovating communication agency founder guests ShenYin think, exit merely question of one's, nokia has been doing world scope is behind, just have been eliminated just. ShenYin said, within the past year, nokia's market share in China from declined from 31.5% in 2009 to twenty.4%, industry share sometimes have not as much as 20%, but probably is perhaps all some profits low ZhongDiDuan machine; Unless nokia launched competitive products, its in order to stop the decline for the company's market share is flagging. Due to bad management and inventory is higher, nokia's business in China beneath the pressure from Operating system smartphone.
Although the red guest long-term group chairman during the earliest Chinese nokia agents of LiuXiaoYing is firmly think that nokia won't withdraw of your Chinese market. He thinks, china market is nokia's most successful market, is it regrouped place of the optimum.
Even if, nokia brand was the huge impact is one of the undeniable fact that does not dispute. That should not disappear in any label of the fishing line of sight of men and women? Guests blue financial magazines executive editor HeGang said, with the existing brand strategy fails to change, the market industry valuation on the nokia fell, rating drop, the issue of new items, the magic formula technology is behind, essentially the most value just by people's memories and "science and technology humanist" in your AD, nevertheless it couldn't complete the work is by using those this, the enterprise will fall in form, nokia brand may well not necessarily will disappear, even so the people the impression that nokia will be gone.
But HeGang as CEO, compared to the fly a just obviously made is optimistic. He thinks, the truth is, nokia is a present crisis is definitely a normal phenomenon. Nokia doesn't need the income, not missing people, not missing technology, assuming that the correct direction than the usual typical company is definitely the probability of yesteryear. Although nokia's cost is here within the lowlands, but so long as nokia tuned in to their crisis, trying to find a supply of lessen, simply as did the identical, at a minimum MOTOROLA can stop the fortunes around.
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